NC Squared is now Distribution Engine!

Salesforce integrations

If it connects to Salesforce, Distribution Engine can route it.

Your stack already talks to Salesforce. Now it has a routing brain. Distribution Engine is built inside Salesforce, so every record your tools create is routed by one set of rules, with one audit trail. No new connectors to approve, build, or maintain.

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How it works

Your tools already integrate with Salesforce. Distribution Engine makes that connection count.

Every tool in your stack sends records to Salesforce, and that part works. Distribution Engine routes each of those records to the right rep, by your rules of engagement, and logs why in Salesforce.

01

Marketing automation

02

Chat & AI SDRs

03

Forms, events & list imports

04

Meeting scheduling

05

Enrichment

06

ABM & intent

07

Sales engagement

08

Notifications

Marketing automation

Intake

Marketo

HubSpot

Account Engagement

Your MAP creates the lead. Distribution Engine decides who works it.

Your marketing automation platform syncs leads and contacts into Salesforce, including re-MQLs updated in place. Distribution Engine picks them up the moment they land or change status, matches leads to existing contacts and accounts, and routes them. Owner and status flow back through the sync you already have.

Where they meet

A record is created, or its MQL status changes, in Salesforce.

Chat & AI SDRs

Intake

Qualified

Drift

Intercom

Your chatbot handles the conversation. Distribution Engine handles what comes next.

When a chat creates a lead in Salesforce, Distribution Engine routes it with the same rules as every other lead, including the regions and segments your chat rules don't cover. Live, in-chat routing stays in your chat tool, where it belongs.

Where they meet

The chat tool creates or updates the lead in Salesforce.

Forms, events & list imports

Intake

FormAssembly

Eventbrite

Zoom

Every form and every event list. One set of rules.

Web forms, event platforms, and bulk uploads all land in Salesforce. Distribution Engine classifies each record, then routes it on arrival, or in batches if speed isn't the goal.

Where they meet

The record is created in Salesforce.

Meeting scheduling

Intake

Booking Engine

Calendly

Salesforce Scheduler

Book in the moment. Route everything else.

Scheduling tools decide who a prospect meets in the moment, and booked meetings land in Salesforce. Distribution Engine routes everything else: the leads that don't book, and the follow-up work that comes after. Want booking that lives inside Salesforce too? Booking Engine is built by the same team.

Where they meet

The meeting and its record in Salesforce.

Enrichment

Signal

ZoomInfo

Apollo

Lusha

Enriched in Salesforce. Then routed.

The record lands in Salesforce. Your enrichment tool fills in company size, industry, and region. Then Distribution Engine routes it, using every field your enrichment tool added. Each tool does its job, and routing works from the full picture.

Where they meet

Enriched fields on the record in Salesforce.

ABM & intent

Signal

6sense

Demandbase

Highest intent, first in line.

Intent scores written to Salesforce become routing inputs. Segment by buying stage, trigger routing the moment a score changes, and assign the hottest records first, so a score of 100 is never worked last.

Where they meet

A field update on the lead, contact, or account.

Sales engagement

Acts on it

Outreach

Salesloft

Assign first. Then sequence.

Distribution Engine allocates every lead and record to the right rep, in line with your rules of engagement. Salesforce then hands it back to your sales engagement platform, which kicks off the cadence. Routing logic stays in one place, and cadence logic stays in the tool built for it.

Where they meet

The owner is set in Salesforce, and your sales engagement platform syncs it.

Notifications

Acts on it

Slack

The moment work lands, the rep knows.

Distribution Engine alerts reps in the tools they already use: Slack and Salesforce. Each assignment arrives with a clear SLA attached, and reps can accept or reassign in one click. Miss the SLA, and the record moves.

Where they meet

A direct Slack integration, not just a sync.

Why Salesforce-native matters

Advanced Salesforce-native routing you can measure, audit and defend

Distribution Engine is an AppExchange app built inside Salesforce, not a middleware layer syncing data out and back. Every routing decision is made and recorded in Salesforce, so you have a single source of truth for who got what, when, and why. When someone asks why Joe got this lead, the answer is on the record: the rule, the team, and the reason.

Audit