NC Squared is now Distribution Engine!

The original routing solution · since 2011

Thanks Salesforce,
we'll take it from here.

Salesforce's out-of-the-box assignment rules only get you so far. So we made the routing engine your team can build with.

Lead distribution, case assignment, round-robin, territory management. Every Salesforce record routed, without a line of code.

Where did routing break for you?

01

The assignment rule no one will touch.

The admin who built it left in 2022. Nobody's dared touch it since. The workarounds have workarounds now.

With Distribution Engine

Whether 50 reps or 500 - reconfigure in minutes, not sprints. Audit every change. Explain every assignment.

02

4 routing tools: half a solution.

Salesforce doesn't have a routing product. It has Assignment rules, Omni-Channel, Flow, and Apex. Assemble them yourself, and they still fall short.

With Distribution Engine

Route any object on availability, capacity, skills, and workload at once. Skip PTO. Cap the top rep. Ramp the new hire.

03

Apex flows your team can't change.

Marketing needs a new territory rule Monday. The Apex dev can get to it in Q3. The territory stays wrong for a quarter.

With Distribution Engine

Your team manages routing rules directly in Distribution Engine. No code, no developer. Ship the rules you need same day.

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03

01

Platform pricing for a routing problem.

You needed routing. You got a RevOps platform with bells and whistles you weren't shopping for. And a support ticket every time you need to change a rule.

With Distribution Engine

Self-serve routing and matching, built for Salesforce, priced for the job.

02

Your routing in one system. Your business in another.

Routing logic processed outside Salesforce, synced back in. Audit trail and performance data? Not in the CRM where the rest of your business runs.

With Distribution Engine

100% Salesforce-native. No integration layer, no extra login.

03

It did the job when the job was simpler.

It handled round robin and the basics. But add a territory rule, skills requirement, automatic SLA reassignment — it runs out of road pretty fast.

With Distribution Engine

Every routing dimension your team needs. No workarounds.

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03

Self-serve workflows

Teams that own the work should own the workflow.

Build it in an afternoon

Other vendors insist on implementing the platform for you. Distribution Engine is built for operators, so you can be up and running in an afternoon.

Change it in seconds

Sales needs a new territory rule Monday morning? It ships Monday morning. No raising a ticket with your Salesforce dev and hoping for the best.

Your Salesforce routing engine

Built to ensure work gets done, not just distributed.

Combine whatever rules the job needs. Route to someone capable and available every single time. Reassign anything unworked. That's speed and accuracy Salesforce's rules can't reach, without a line of code.

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Territory

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Skills

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Workload

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Availability

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Ownership

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SLA

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Round-robin

01/05

GEO · SEGMENT · FIELD

Territory routing.

Route by geography, segment, or any field combination on the account record. Salesforce territory management that drives your routing.

Northeast account → Northeast AE

The routing Salesforce can't do.

“Reducing the time taken to make lead assignment rule changes from weeks to minutes.”

Loved by 20,000+ users worldwide since 2011.

Thanks Salesforce,we'll take it from here.

The assignment rule no one will touch.

4 routing tools: half a solution.

Apex flows your team can't change.

Platform pricing for a routing problem.

Your routing in one system. Your business in another.

It did the job when the job was simpler.

Teams that own the work should own the workflow.

Built to ensure work gets done, not just distributed.

Territory routing.

Skills-based routing.

Workload routing.

Availability-aware routing.

Account-owner routing.

SLA reassignment.

Round-robin.

One engine for routing, reassignment, & resolution across every record in your go-to-market.

“By replacing the manual spreadsheet slog with a proactive engine, we've maximised our speed-to-lead and killed off the ‘admin debt’ and ownership disputes that slow teams down.”

30x

+40%

250%

+40%

99%

8+ hrs

Routing is only as good as the data going into it.

Lead-to-account matching.

Dedupe & auto-convert.

Classification rules.

Book the meeting before the lead cools.

Alert reps in the tools they already use.

Routing you can measure, audit, & defend.

Every routing KPI. In the dashboards you already use.

Know exactly where every record went, & why.

Test before you ship.

Real Salesforce experts. From first call to go-live.

"Outstanding Support"

“The implementation was super easy, the onboarding magnificent and their technical support is very prompt and always on point. Fantastic tool really a must have.”

Proudly independent & employee-owned.

Different teams. Different work. One routing engine.

Route leads faster. Convert more pipeline.

Respond faster. Close more cases first time.

Distribution Engine vs the alternatives.

For the Routing, Salesforce can't do. Free for 30 days.

Frequently Asked Questions.

Evaluating Distribution Engine?

How is Distribution Engine different from Salesforce's own assignment rules?

Can Distribution Engine do Lead-to-Account matching?

How quickly can we go live with Distribution Engine?

How does this compare to LeanData or Traction Complete?

Can I change routing rules without breaking anything?

Is Distribution Engine Salesforce native?

What types of object can I route?

Is Distribution Engine a good fit if I'm replacing an existing routing tool?

New to Lead Routing?

What is lead routing in Salesforce?

What should I look for in a Salesforce lead routing tool?

Insights & how-tos for RevOps pros & Salesforce admins.

Thanks Salesforce,
we'll take it from here.

Every routing KPI.
In the dashboards you already use.

Route leads faster.
Convert more pipeline.

Respond faster.
Close more cases first time.