Respond faster & deliver amazing customer service.
Better service starts with faster routing. Get the right Case to the right rep - instantly.
Smarter Salesforce routing. Case closed.
More responsive.

Faster response times.
Don’t keep customers waiting. Automatically assign Cases to the right rep for faster responses and first-contact resolutions.

Faster response times.
Don’t keep customers waiting. Automatically assign Cases to the right rep for faster responses and first-contact resolutions.

Faster response times.
Don’t keep customers waiting. Automatically assign Cases to the right rep for faster responses and first-contact resolutions.
More fair.

Keep the workload balanced.
You can’t argue with smart, rules-based routing logic. Ensure workloads are fair and unworked Cases get quickly reassigned.

Keep the workload balanced.
You can’t argue with smart, rules-based routing logic. Ensure workloads are fair and unworked Cases get quickly reassigned.

Keep the workload balanced.
You can’t argue with smart, rules-based routing logic. Ensure workloads are fair and unworked Cases get quickly reassigned.
More accountable.

The definitive performance report.
Don’t spend days crunching the numbers. Get real-time reports directly in Salesforce.

The definitive performance report.
Don’t spend days crunching the numbers. Get real-time reports directly in Salesforce.

The definitive performance report.
Don’t spend days crunching the numbers. Get real-time reports directly in Salesforce.
More proactive.

Independently update your workflows.
Update routing rules and rep availability in seconds without needing a Salesforce Admin or developer.

Independently update your workflows.
Update routing rules and rep availability in seconds without needing a Salesforce Admin or developer.

Independently update your workflows.
Update routing rules and rep availability in seconds without needing a Salesforce Admin or developer.

Who is Distribution Engine for?
Distribution Engine is built for companies that run their revenue, sales, or service operations in Salesforce, and need smarter, faster routing as they scale.
It’s ideal for:
High-growth B2B,SaaS and Financial Services companies -Teams with fast-moving inbound demand that need instant lead follow-up.
Global or distributed teams - Organisations routing work across time zones, languages, or licenses.
Mid-size to enterprise Salesforce users - Companies outgrowing manual rules, Apex flows, or out-of-the-box lead assignment.
Service and support teams with high volume - Teams managing large case queues or shared workloads.
Educational organizations - dealing with high volumes of inquiries and admissions.
Can Distribution Engine assign Leads and Cases to a specific owner?
Yes it can. Distribution Engine can route Leads or Cases to existing records in Salesforce (like Accounts or Contacts) and automatically assign them to the same owner. This is super helpful for Account-Based selling, named accounts in Customer Success, or ensuring that high-value customers always get their dedicated support agent.
For example, if a Lead comes in with a company name that matches an existing Account, we can route it straight to that Account’s owner. You can also combine this with round robin or load balancing, and our Sticky Assignment feature makes sure duplicates stick with the same person for a set time. So whether you want smart matching or consistent follow-ups, we've got you covered!
Learn more in our Knowledge Base.
Are Distribution Engine and Booking Engine Salesforce Native?
Yes, all of our products are 100% Salesforce native. Always have been, always will be! That means you can do everything you need directly in Salesforce. Your data stays securely in your Salesforce org, plus there's no integration to configure and maintain.
How can Distribution Engine help my team respond faster?
Distribution Engine keeps your Service team super-responsive by automatically assigning incoming Cases to the right agent, right away. Whether you're routing by product, priority, region, or account ownership, Cases go where they need to without being slowed down by manual triage.
And if a Case isn’t picked up within your SLA window (say, 30 minutes), Distribution Engine can automatically reassign it to another available agent. That means no more Cases falling through the cracks, and customers get help faster.You can also factor in agent availability, working hours, and time zones to make sure assignments are fair and efficient. The result? Happier customers, faster resolutions, and a Service Team that stays responsive and in control.
You can find out more about this in our Knowledge Base.
What types of object can I route with Distribution Engine?
Anything! You can route all standard Salesforce objects (Leads, Contacts, Accounts, Opportunities, Cases) as well as any Custom Objects you've built.
Is there a free trial available?
Yes, free for 30 days via the Salesforce AppExchange, no credit card required.
Here are the links for you. Distribution Engine & Booking Engine
You can start the trial yourself, or get in touch if you'd prefer a walkthrough.
How can I ensure manageable workloads for my team?
Distribution Engine helps you keep workloads manageable by balancing assignments based on each team member’s current capacity.
You can route records using live data like open Leads or Cases, set daily caps, and factor in working hours and availability. It’s easy to adjust for part-time reps or shift patterns too.
This keeps distribution fair, avoids overload, and ensures your team stays productive and responsive without burning out.
What data can I track with Distribution Engine?
Distribution Engine gives you clear visibility into how your team is performing. You can track key metrics like:
↳ How many records each team member has been assigned.
↳ How quickly they’re responding (time to first action, speed-to-lead).
↳ SLA compliance (who’s meeting or missing response time targets).
↳ Reassignment rates.
↳ Overall team workload and performance over time.
All this data helps you balance workloads, identify top performers, and spot where extra support or training might be needed. Plus, it’s easy to report on everything with dashboards built natively into your Salesforce reports.
Does it report on volumes, response times and SLA compliance?
Yes, and you get that visibility without buying another tool. Records assigned per rep, time to first action, speed to lead, and SLA breach rates are all standard Salesforce fields, so they show up in the dashboards and reports you already run. Nothing to export, no separate analytics product, and your data stays in your org.
Take us for a spin with a 30 day Free Trial
Experience the full set of features within your Salesforce Sandbox.




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