Hi, we’re Distribution Engine!

We build the routing Salesforce can't do, for companies where the stakes of a wrong assignment are high and the workaround just isn't cutting it any more.

People know us for our high-quality products, integrity, and exceptional customer service.

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The original Salesforce routing solution.

Salesforce cloud logo above the text 'Partner since 2013' on a dark blue background.

Since 2011 we've been helping teams scale, accelerate, and trust the way work gets assigned inside Salesforce.

Launched 2012

For the lead routing Salesforce can't do.

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Launched 2025

Schedule meetings in Salesforce before the lead cools.

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100% employee owned.

We do things a bit differently. There’s no external investors chasing profits and pushing agendas here. We own our company, which makes us stronger, fully-invested, and able to truly put our customers first.

Pledge 1%

We’re grateful to be in a position to donate 1% of our profits every year to the charitable causes and communities that matter most to us.

Led by our values.

Our values shape our identity and guide our actions. 

Simplicity.

We like to keep things simple. In a world that’s often too complicated, we believe in making things easy and straightforward.

Pragmatism.

We’re practical, not stuck in our ways. When we face problems, we find simple solutions that work best for us and our customers.

Honesty.

We’re straight shooters. Being honest and upfront is important to us. We believe in telling it like it is and owning up to our actions.

Support.

Helping each other is a big deal for us. Whether it’s our team, customers, or community, we’re there to lend a hand when needed.

Pride.

We’re proud of what we do and what others achieve. We celebrate our wins, big and small, and cheer each other on along the way.

Cake.

We love to celebrate! Cake is our way of saying “great job” and enjoying the good times together.

We’re a diverse bunch.

We’re proud of our diverse team, and welcome colleagues, customers and partners of all genders, sexual orientations, ethnicities and abilities.

We’re committed to ongoing allyship and fostering a culture of inclusivity, respect and celebration of the things that make us all unique.